Has the Advertising Market in Dubai Matured?

Dubai, a glittering jewel of the UAE, has become a major business destination due to its unique position on the global map. A conduit between the East and the West, Dubai holds an enviable spot amongst most major cities of the world. A progressive government has opened its doors to the world and today, Dubai has become a dream destination for tourists and businesses alike.

With major business corporations having their base here, it is obvious that they will require advertising companies in Dubai for their marketing and communication purposes. Sensing a huge opportunity to cater to some of the best clients in the world, many major advertising companies have also set up their branches in Dubai. But at the same time, many home-grown advertising companies have also set up business in Dubai to provide quality services to clients.

An advertising agency in Dubai has to have a range of services to offer to client to fulfil their requirements. It also needs to have an in depth knowledge of the traditions and cultural nuances of the region. This is particularly important because every region has its own history and culture and traditions. A marketing or advertising message that does well and appeals to people in one part of the world, may very likely be not liked by, or even offend, the people of another part of the world.

Today, the market is ripe for companies offering advertising services in Dubai. This is because more and more businesses are being attracted towards this region and UAE in particular. Today, advertising companies in Dubai are employing the best talent adept in all aspects of advertising and marketing; be it print media or audio-visual and online media.

Businesses find it financially viable to outsource their advertising needs to an accomplished advertising agency in Dubai, rather than spending resources for an in house advertising department. This gives them the flexibility to allocate their precious resources in more pressing matters and in their core competencies.

Businesses are also approaching advertising companies in Dubai that offer them a complete, end-to-end solution for all their advertising requirements. They would prefer to outsource all their work to a single advertising agency in Dubai which will create, design and execute their entire advertising campaign for them.

The market for advertising services in Dubai is growing at a blinding pace. Businesses, today, are looking at quality and they are willing to pay a premium to get their advertising done which will set them apart from other businesses. This also creates as extremely competitive environment for all such service providers to try and attract the best client, provide them with quality services and retain them for subsequent future orders.

Advertising companies in Dubai are looking to provide a holistic range of services to their clients at affordable rates. They are also going a step forward to increase the scope of their services to draw clients by offering them value-added services. The market is ripe for agencies providing advertising services in Dubai. All they need is to take a bite of the pie.