The Present and Future of Advertising in Dubai

Dubai overwhelms you. Literally. Its opulence, its modernism and its blinding pace belies its not-so-old past where it was nothing much than an oasis. Today the city is in a race to make up for lost time. And it is doing a splendid job, one must admit. Once a backyard of the Middle East, it is today the courtyard of the world.

Another thing that strikes a visitor is the presence of almost all major brands in Dubai. Be it fashion or real estate or food and beverages, every recognisable brand is here in Dubai. And every brand vies for your attention through some serious advertising. Advertising companies in Dubai are attracting clients for all marketing purposes.

Advertising services in Dubaihave matured with the passing years and today hundreds, if not thousands, of advertising companies are present in Dubai. Each advertising agency in Dubai offers its own set of USPs to draw clients. Many companies provide complete, end-to-end solutions for all marketing needs, right from print to online and audio-visual media.

Advertising means big money. The adage “Out of sight, out of mind” couldn’t be truer for brands. If you are away from the customer’s perception even for a short time, your place will be easily taken up by another brand. This results in companies spending millions of dollars into advertising each year, just so that they can build their brand value in the eyes of the customers.

As a young intern at a major advertising agency in Dubai told me, “...it’s a highly competitive market. We have to be on our toes and at the edge of our seats to deliver creative quality of the highest level if we are to remain alive in this market. You deliver quality and value-added services and the client will keep coming back for more.”

That sums it up, right?