Sunday 29 March 2015

The Translation Business Market in Dubai

Dubai, the fascinating and stunning oasis of prosperity and unending business opportunities, is the jewel of the crown of the UAE. A part of a region scattered into small fiefdoms just a few decades back has now gloriously transformed into a splendid city-kingdom with a progressive Government which has opened its arms to the world.

Today most major business corporations around the world are looking to do business in Dubai and many companies have set up base in the city. The first major obstacle these foreign companies face here is the language barrier. Whereas Dubai prefers Arabic, most companies of the West use English or Spanish, while companies from the East use Oriental Languages like Japanese and Chinese. This is where translation services in Dubai come to the rescue.

With a booming business, a translation company in Dubai primarily works with businesses to provide translation services from different languages to suit their needs and purposes. It becomes important for the translation agency in Dubai to understand and appreciate the local accents, dialects, customs and tradition of the region to help their clients perfect their marketing and communication content apt for use in that region.

Some background information in culture and tradition is required and the translation company in Dubai is not merely expected to translate the document verbatim from the source language to the target language. This is because language can be a very tricky thing to work with. Seemingly innocuous words and phrases in one dialect can have very strong meanings and overtures in another.

A good translation agency in Dubai will employ the best talent in language with a solid understanding of the nuances of the language. This will help the client target its content to the specific target groups they are looking at. Translation services in Dubai can also provide localization services. These services include translation as a part of it. They provide more translation company in Dubai, translation services in Dubai, translation agency in Dubai comprehensive services to localize all the marketing and communications content of the client to suit the regional, cultural and societal obligations of that region.

Translation services in Dubai are in great demand with the economic boom the region has seen in recent years. Many companies around the world have seen the worth of setting up businesses in Dubai. This has necessitated the use of a translation agency in Dubai to handle the job of translating their marketing and related material into the target language.

With the shrinking of the global marketplace occurring at a seemingly blinding pace, it is no wonder that translation services are finding newer clients every day. A translation company in Dubai can earn quite a handsome profit from providing quality services to its clients. A self-fuelling business, translation agencies can then use a part of that profit to provide better and wide-ranging language services to their clients. This creates a true win-win situation for both, the services company and their clients.

Sunday 22 March 2015

Getting SEO Services in Dubai

The internet can be a scary thing at times. As a business, all I understand is that you need a website for net surfers to go to and know more about my company. But I soon found out that the traffic on my website was terribly low. It seemed that my website wouldn’t be visible to most net surfers looking for similar services on the Internet. That was because most visitors do not go beyond the third page of a web search. If your website ranks somewhere after the third page, chances are that the visitor won’t even know that you exist. So what does one do? One goes about finding an SEO services provider.

As a business located in Dubai with a branch in neighbouring Abu Dhabi, I wasn’t getting enough traffic on the Internet. I started looking for a good SEO company in Dubai. When I found one, I contacted them and met with their SEO expert who then analysed my website and told me that it was not “optimised for search engines.”

I was offered SEO packages and I chose one which addressed my needs perfectly. Within a few days, I got my web content optimised and results started showing when my website started getting more traffic, thanks to its higher ranking on search engines.

I realised that there were a lot of companies providing SEO services in Dubai. I would have contacted them earlier, had I known how important it is to get your content Search Engine Optimised. I also found a similar company providing SEO services in Abu Dhabi and I also took their services to get an idea of how different SEO companies work and deliver results.

Today, due to the efforts of the SEO company in Dubai, my website ranks highly in search engine results and gets, as a result, more visitors than before. This has helped create my brand reputation and enhance profits.

Sunday 15 March 2015

Has the Advertising Market in Dubai Matured?

Dubai, a glittering jewel of the UAE, has become a major business destination due to its unique position on the global map. A conduit between the East and the West, Dubai holds an enviable spot amongst most major cities of the world. A progressive government has opened its doors to the world and today, Dubai has become a dream destination for tourists and businesses alike.

With major business corporations having their base here, it is obvious that they will require advertising companies in Dubai for their marketing and communication purposes. Sensing a huge opportunity to cater to some of the best clients in the world, many major advertising companies have also set up their branches in Dubai. But at the same time, many home-grown advertising companies have also set up business in Dubai to provide quality services to clients.

An advertising agency in Dubai has to have a range of services to offer to client to fulfil their requirements. It also needs to have an in depth knowledge of the traditions and cultural nuances of the region. This is particularly important because every region has its own history and culture and traditions. A marketing or advertising message that does well and appeals to people in one part of the world, may very likely be not liked by, or even offend, the people of another part of the world.

Today, the market is ripe for companies offering advertising services in Dubai. This is because more and more businesses are being attracted towards this region and UAE in particular. Today, advertising companies in Dubai are employing the best talent adept in all aspects of advertising and marketing; be it print media or audio-visual and online media.

Businesses find it financially viable to outsource their advertising needs to an accomplished advertising agency in Dubai, rather than spending resources for an in house advertising department. This gives them the flexibility to allocate their precious resources in more pressing matters and in their core competencies.

Businesses are also approaching advertising companies in Dubai that offer them a complete, end-to-end solution for all their advertising requirements. They would prefer to outsource all their work to a single advertising agency in Dubai which will create, design and execute their entire advertising campaign for them.

The market for advertising services in Dubai is growing at a blinding pace. Businesses, today, are looking at quality and they are willing to pay a premium to get their advertising done which will set them apart from other businesses. This also creates as extremely competitive environment for all such service providers to try and attract the best client, provide them with quality services and retain them for subsequent future orders.

Advertising companies in Dubai are looking to provide a holistic range of services to their clients at affordable rates. They are also going a step forward to increase the scope of their services to draw clients by offering them value-added services. The market is ripe for agencies providing advertising services in Dubai. All they need is to take a bite of the pie.