An Interview with a Translation Company in Dubai

On my recent Dubai trip, I talked with the CEO of a communications and language services company. His company provided translation services in Dubai. He was pretty optimistic about business in UAE in general and Dubai in particular. His optimism is not misplaced. “Every major business corporation in the world wants a share of the Dubai pie. They have set up their businesses here. They have problems with the language and that is where we help,” he says.

Running a translation company in Dubai was not always his dream, though. “With an internationally recognised degree in Business Administration, I could have joined any of the major business corporations either here in Dubai or anywhere in the world. But my search for a good job made me realise the need for good translation services in Dubai and along with a couple of friends of mine, we decided to start this venture,” says the CEO.

In 2008, he and two of his friends started a translation agency in Dubaiand within months were catering to big clients. “We have an advantage. All of us have international degrees. So we are good in English and maybe, Spanish, German, French and even Portuguese. Plus we know Arabic as well, since we were born and brought up here in Dubai. We approach all major businesses and offer our unique proposition to get business,” says the CEO.

One of his partners quips in, “We have retained almost every client that we have worked for. We provide value-added and professional services which our clients appreciate and they come back for more.”

Dubai is “happening.” All it needs is a little bit of imagination to be a part of it.

The Present and Future of Advertising in Dubai

Dubai overwhelms you. Literally. Its opulence, its modernism and its blinding pace belies its not-so-old past where it was nothing much than an oasis. Today the city is in a race to make up for lost time. And it is doing a splendid job, one must admit. Once a backyard of the Middle East, it is today the courtyard of the world.

Another thing that strikes a visitor is the presence of almost all major brands in Dubai. Be it fashion or real estate or food and beverages, every recognisable brand is here in Dubai. And every brand vies for your attention through some serious advertising. Advertising companies in Dubai are attracting clients for all marketing purposes.

Advertising services in Dubaihave matured with the passing years and today hundreds, if not thousands, of advertising companies are present in Dubai. Each advertising agency in Dubai offers its own set of USPs to draw clients. Many companies provide complete, end-to-end solutions for all marketing needs, right from print to online and audio-visual media.

Advertising means big money. The adage “Out of sight, out of mind” couldn’t be truer for brands. If you are away from the customer’s perception even for a short time, your place will be easily taken up by another brand. This results in companies spending millions of dollars into advertising each year, just so that they can build their brand value in the eyes of the customers.

As a young intern at a major advertising agency in Dubai told me, “...it’s a highly competitive market. We have to be on our toes and at the edge of our seats to deliver creative quality of the highest level if we are to remain alive in this market. You deliver quality and value-added services and the client will keep coming back for more.”

That sums it up, right?